OVERVIEW
Peppaca is an e-commerce marketplace platform that connects buyers with a diverse selection of products and supports sellers in growing their businesses.
Problem
The original Peppaca platform featured an outdated visual design and complex navigation, making it difficult for users to discover products efficiently and for sellers to showcase their offerings.
User feedback and internal reviews highlighted frustration with the site’s usability and a lack of engagement compared to modern e-commerce platforms.
Outcome
The redesign delivered a more modern, intuitive experience for Peppaca users. Usability testing showed higher task completion rates and user satisfaction rates, with users finding it easier to discover products and navigate the site.
Early feedback from stakeholders and testers confirmed that the new design addressed key pain points and set the stage for stronger engagement.
Tools
FigJam, Figma
Contributors
1 Graphic Designer, 2 Software Developers, and Product Designer (Me)
Contributions
Research, UX design, UI design, Web Responsive
Timeline
10 months (Sept 2024 - June 2025)
Buyer Experience
Seller Experience
